Are you using video marketing as part of your digital strategy? When it comes to attracting new clients, business owners are bombarded by marketers with services that promise to attract a flood of new clients. The reality is that when it comes to attracting clients, you need to use a variety of methods and have a full understanding of who your target audience is. This is especially true in the early stages of your business as you discover which marketing medium works best to attract that audience.
Video, however, is something that can be used across multiple demographics and is appealing to most audiences. Let’s look at why you should be incorporating video into your marketing plan for 2015 if you haven’t done so already.
Historically, people have been conditioned to watch product advertisements on video for generations beginning with television commercials. Think about how many times you have made a buying decision solely based upon product placement in a television show, or how a product was portrayed in a commercial. When your product or service is portrayed properly, you can reach both your target audience as well as an audience that might not have been accessible to you previously. The question is how should you portray your product or service in a video?
What are 3 ways that you can start using video marketing in your business today? How have you used video marketing in the past?
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