Pay-Per-Click Advertising Strategies & Management
Paid search advertising, often referred to as pay-per-click or PPC advertising, is the quickest way to achieve results for a local business. This is especially helpful working in conjunction with an ongoing SEO campaign. Companies that want to increase brand awareness, find targeted leads and generate more sales often turn to a PPC campaign.
Are You Ready to Generate New Business With Paid Search Advertising?
PPC helps achieve results quickly and cost-effectively. At Rocks Digital, we have the expertise to get the most from a PPC campaign. Whether you are a small business in McKinney or have locations throughout the United States, we can increase the return on investment (ROI) on your paid search campaign.
The Rocks Digital Pros Are Pay-Per-Click Specialists
The Rocks Digital PPC specialists have the experience you need for Google Ads and Microsoft Advertising. We know that you want quality traffic at the lowest cost. Our approach is to work within your budget to find the most targeted audiences, then drive that audience to your offers. The result is a stream of new customers for a reasonable investment.
PPC Campaigns For Small and Medium-Sized Local Businesses
Paid search advertising involves targeting audiences based on their search patterns, location and keywords. At Rocks Digital, we will target the people most likely to show an interest in your business by serving them engaging ads directly in search results. Using the platforms listed below, Rocks Digital will find your future prospective customers.
Google Ads
Google Ads has a substantial user base, making it the go-to option for local business advertising. There are several different types of Google Ad campaigns that can be created – pay-per-click (or PPC) being the most common.
We can also create Smart ads. These ads display within the Local Pack and Google Maps, which delivers traffic to the business’ Google Business Profile.
Creating and optimizing advertising campaigns can be overwhelming. Rocks Digital can create your Google advertising campaign and generate the best results possible. We start with keyword research, crafting enticing ads and tweaking bids for cost-effectiveness. Unlike other campaigns, with a pay-per-click campaign you only pay when a user clicks your ad, making it easier to stay within budget. While each click may not result in a conversion, this is one of the better ways to get new leads for your business.
We can also optimize your Google Business Profile, utilizing industry keywords, location and other factors to set up one of Google’s Smart campaigns, which will allow you to advertise on Search, Maps and more.
Microsoft Advertising
Microsoft Advertising (aka Bing Ads) and Google Ads work much the same. After determining your budget, we can create ads, target keywords, locations and interests, and develop a bid strategy. At Rocks Digital, we understand how to test each campaign to ensure you get the most sales for your investment.
Facebook Advertising Campaigns
Facebook advertising works well for many small and medium-sized businesses. If you operate in a specific location like Fort Worth or Houston, we can narrow your campaign area to maximize results. While Facebook advertising is always changing, we’ll use as many of the available data points as possible to help build an effective Facebook advertising campaign. Just as with any campaign, it’s important that you are spending your business’ advertising dollars wisely. At Rocks Digital we will work with you to determine the best place to advertise your business.
LinkedIn Advertising Campaigns
Paid search campaigns using LinkedIn are often overlooked. While you might not get as much traffic as some of the other platforms will provide, you can often access a unique audience that you wouldn’t reach otherwise. LinkedIn advertising can be costly, so to receive the best results it’s important that your audience is carefully researched and targeted.
Getting Started With Pay-Per-Click Advertising
When you work with Rocks Digital, we do the hard work of running a PPC campaign for you. This means you and your team have more time to focus on servicing all the new customers that we bring into your business.
Rocks Digital’s Paid Advertising Campaign Process
- Determine your business’ goals.
- Set a campaign budget.
- Audience research.
- Develop landing pages.
- Build the ad campaign(s).
- Test and optimize the ad campaign to improve results.
Common Questions About PPC
Is pay-per-click suitable for my small business?
Pay-per-click advertising works well with budgets of all sizes, and precision targeting helps you reach highly specific audiences. We do recommend a minimum monthly spend of $2,500 for most campaigns.
Do I need a website for Google Ads?
The best practice is to have a website you are generating traffic to. A landing page is the best way to get results, and therefore it would be created on the back of your current business’ website. We can create an optimized Google Business Profile and direct the traffic to the business profile.
Do I need to constantly monitor ads?
Paid search advertising works best when you regularly test ads and adjust bids. At Rocks Digital, we have the experience and resources to consistently monitor and optimize your paid advertising campaigns. In addition, you’ll have access to a reporting dashboard to review the results your ad campaign is getting whenever you’d like. Monthly account management meetings are also available.
Get Started With Paid Search Advertising Today
PPC is the quickest way to attract customers. Rocks Digital can help you find your target audience and turn its members into paying customers. If you want to get started with paid search advertising, our expert team can help you every step of the way. Get trusted digital marketing help by calling (214) 989-7549 or by requesting a paid search campaign evaluation now.
