As a community manager, you must have a process in place to maximize your social media productivity. Your time is limited and you have many social media related tasks to accomplish.
You are always looking for the newest and best content to share with your clients or your industry, responding to fans and followers, and facilitating conversations that result in relationships with your brand advocates.
So how do you make the most of your time?
1. Build a Social Media Hour of Power.
At the beginning of my day, after I’ve written down my to-do list and before checking my email, I start what I call my Social Media Hour of Power. In this hour, I dedicate time to all the key social media tasks for each channel I’m working on. This includes finding content to share on up to 5 social media channels for the day or for the coming week, checking for any news or trends in relevant fields, and focusing on sharing key content from big influencers or engaging with them.
2. Develop a social media calendar.
If you are working with multiple clients or with one that’s on several social media channels, it can be hard to keep everything straight. Creating a social media content calendar allows you to keep track of everything months in advance. You can create a calendar for each social media channel and schedule the postings ahead of time. I suggest doing this at the beginning and at the end of every month to save yourself time later finding content. And most likely you won’t forget to schedule that promotional post on a key date.
3. Do your social media work in batches.
Use a social media management tool like eClincher to manage and schedule multiple social media accounts in one place. With a management tool like this, there is no need to login to every channel; you can access them all on one dashboard. If you have multiple social media clients or accounts, you can schedule everything together at the beginning of the month. This is a huge time saver. Instead of being on the never-ending hunt for new content, you will be ahead of the game. You can always add new articles, videos and blog posts as the month goes on.
4. Create a time dedicated to responding to the community.
When you get going on a task, it’s most productive to keep going without interruption. So instead of logging on Twitter or Facebook every hour to check for comments or questions, devote certain hours of the day to responding to and engaging with the online community. This is hugely beneficial because you won’t be distracted from other work you need to do. If you create time once in the morning and once in the afternoon to respond to your audience, your productivity will skyrocket because you are working on your time vs. other people’s time.
What are your best social media productivity tips? Share them below!