As each year passes things come and things go. Digital marketing is no different. The one thing that remains the same from year to year is consumers and how they depend on the Internet every day in life and business.
Understanding consumers is only one piece of the puzzle. Let’s take a look at some of the big changes and how you can leverage them in 2016 to grow the digital marketing footprint for your clients or, in the case of a small business owner, for your business.
Live Streaming Video Takes Center Stage
Live streaming video has taken over the social networks. When businesses and brands want to interact with consumers in real time, it doesn’t get more real than live streaming. Showing consumers a day in the life of your business, live video blogs, and up to the minute information can now be done with the click of a button.
I know you don’t like creating video, it can be costly, you don’t look perfect, etc. The list of why you are not creating video is long. The simple fact is this, video is here and it’s not going away, so you, if you are a small business owner, need to get on board.
If you are a digital marketer and your clients keep saying no, then you need to start thinking outside of the box and show them the live videos their competitors are creating, so they understand how they are losing out on a percentage of the market share that will continue to grow.
Review Sites and Business Listing Directories
Review sites aren’t just for consumers anymore to share about their experience and research products and services. Businesses being listed accurately and consistently on these review sites and directories are absolutely necessary. It goes beyond just what the consumer thinks about the business to what search engines think about the business and how the business is ranked in local search results.
While review sites have always been important, businesses and brands are learning that managing those reviews on a regular basis can make or break them. Even negative reviews, when handled correctly, can benefit the business.
If you are a digital marketer and your clients are not getting new reviews all the time, you need to educate them on how to ask their customers. If you are a business owner and you are ignoring the negative reviews about your business stop reading right now and reply to those reviews.
Social Networks that Rose to The Top and Fell Quickly
Social networks come and go, so instead of highlighting all the popular ones, I thought it would be fun to discuss the ones that were once hot and now are not. These social networks saw a major decline in usage throughout 2015 to the point where some of you may have even forgotten about them.
As with anything in the digital era, digital marketing is constantly evolving. In this overcrowded market you can’t know everything and be everywhere. But you can have a plan and stick with it!
Digital marketers need to educate their customers on how to identify the social networks and sites they should be on. If you are the business owner, remember even though the new penny is shiny it doesn’t mean you need to pick it up, at least not right then. Learn more in this free eBook.
What is your favorite thing that has happened in digital marketing so far? Comment below.