You’ve heard how critical a good call to action is for your website. But did you realize that every page and every main section should have what is in essence a call to action?
That’s right. The Home Page, the Product and Services Pages, and even the About Us page should all have a Call To Action. These CTA types may be Read More, Subscribe to Email, Follow on Social, or even Buy Now.
But before I dig into the “how to”, permit me to wax philosophical.
“Buy land — they’re not making any more of it.”
— Mark Twain
Or, moving from print to stage and film:
“Always be closing.”
— Blake, “Glengarry Glen Ross”
Those quotes above are both classics — used by real estate pros, salespeople, and pretty much millions of people. But what do they have to do with your website? Plenty.
The first quote has been attributed to Twain, Will Rogers and many others. Whoever said it, the fundamental idea is the true value of real estate — and how there’s a finite amount of space available. And the same goes for your website! (Ah, there’s the connection to our topic.)
Every pixel of your website can (and should) have a purpose. And while each page of the site has a different purpose, there’s one thing that every page of your website must have: a call to action. (Or more.)
That’s where our second quote comes in. Because the best possible outcome of a visit to your website is…? Yes, a purchase.
So in essence, your website needs to “always be closing.” A good CTA will help you do that — so here are some CTA ideas for the most important pages of your site:
The vast majority of visitors to a website land on the homepage, or frequently referred to as home. They just searched for something that led them to you, or they saw your URL somewhere; no matter why they’re on your site, the important thing is they’re there — and most likely interested in finding out more about your business.
CTA ideas for the homepage:
The Products/Services Page
This is where you have your most important content, and hopefully visitors land here to learn more about what you offer — more details about your products/services, and maybe even your pricing if they’re really interested. (Need more ideas? This post featured on WordStream has 21 CTAs for you.)
CTA ideas for the product main page:
The “About Us” Page
This is a unique page — visitors coming here are curious about why your company is special or why you exist. Or they’re really interested in you (and your leadership team), possibly seeking validation for their potential decision to spend money with you. (“They’re good people, I’ll buy from them!” No matter the reason they’re on this page, you still want to give them clickable options to continue their journey.
CTA ideas for the about us main page:
The “Contact Us” Page
Good People: If you have a visitor on this page, it’s Go Time. All hands on deck. Your golden opportunity to get them to act. PLEASE — give them multiple options so they find the one they prefer.
CTA ideas for the contact us main page:
To sum up, take advantage of every precious pixel of your business website and make them work for you. And always give visitors somewhere to go (still within your site) and something to do — whether it’s to learn more, subscribe to your emails, make a purchase, or contact you immediately.
And Always Be Closing!
Do you have a Call to Action that always works? Share your ideas in the comments below. And if you found this post interesting, don’t keep it to yourself. Click “Share”!