The lovely Elayna Fernandez kicked off my afternoon at the Rocks Digital Marketing Conference with some rockin’ tips on how to take your blog from BLAH (Boring-Lacking Attention-Hopeless) to Bold!
Are You Getting Enough Out of Your Blog?
3 Common Reasons Why Your Blog Isn’t Working (and How to Fix it!)
Fail to plan = Plan to Fail
No strategy. Any strategy is ok – there are no bad strategies. You can always rethink and regroup
Not aligning with your passions. Align with your passions – know when to say “yes” and when to say “no”
It isn’t always about money – follow your passions. If brands approach you with ideas that don’t tie in with your passions, can you spin it in a way that DOES? Don’t be afraid to make a counter-proposal.
Questions to Ask Yourself About Your Blog
WHY are you blogging?
What do you want from your blogging?
WHAT do you blog about?
What to Blog about
Content Theme: 3 categories
Niche: Describe your ideal persona
Value: Address specific relevant focused questions and concerns
Be in-depth, conversational and make sure that it is well-written
Use an editorial calendar and track what you are blogging and when