Match the right link building method to the right site. You will get so much more out of a link that matches your site’s content and niche (and they will be easier to score). Here are the best link building strategies that actually work, and are tried and tested by successful SEOs. Start your next link building campaign today.
Why Targeted Link Building?
A link to your site counts as a trust signal for your site. Use tactical SEO to maximize SEO returns and cut down on wasted effort. It’s best to focus your SEO efforts on tried & tested methods that are not only achievable, but that match up with your site content, link purpose and long-term business strategy.
The skyscraper link building tactic is for people who love creating content and can do it cheaply. Vanguards, subject matter experts, evangelists, writers – this is for you. (And if you can’t create great content – get someone else to do it for you!)
The key to building a successful skyscraper for links is:
How to Build a Skyscraper
Once you have created awesome content, the next step is asking people with a vested interest to link back to it, maybe because it will resonate with their readership, fulfill their content needs, or because they are featured in it themselves.
Personal Brand Building: Blog/Forum Commenting
Blog and forum commenting is a great way to build up your own personal SEO brand, or build up the credibility of a writer or content persona. There’s a whole ton of great digital marketing and SEO blogs out there and interacting on them can really pay off. Obviously, comment spam is not welcome!
Blog Commenting 101
Creative Geeks: Guest Creative
Sometimes you can build a link by simply being helpful and using your creative skills. This is great for brands and businesses who have access to good creatives.
For B2B Industries: Guest Posting
Context is key, and quality is king.
In B2B industries, a great guest post can be a really good way to connect with a new readership on a very topical issue, without having to ‘hard sell’ services or products. Quality writing that brings a service or product to people’s attention in a fun and subtle way is a great way to build brand and industry awareness.
For guest posting success, identify the crossover between your industry and a target blog’s (or website’s) readership. For example, if you sell luggage, you might end up approaching a travel blog with a travel safety guide, detailing all the essential precautions travelers should take.
B2B Guest Posting Tips
Small Local Businesses: Citations/Directories
Local SEO is great because it’s possible to get good results from relatively simple SEO tactics like registering your business on local business directories, managing your online listings, and collecting reviews. Just make sure to have a really clear action plan so you don’t end up wasting loads of valuable time.
Time-saving Citation Tips
Niche Sites: Wikipedia Links
A Wikipedia link (despite being no-follow) is a great link, if you can get it to stick. The level of moderation on Wikipedia means that you can have your links removed quite quickly by moderators if the link isn’t adding value, and you’re better off contributing to Wikipedia on a semi-regular basis. Here’s a more detailed Wikipedia link building case study.
This tactic works best for:
New Brands: Moving Man Method
The moving man method, or broken link building, is a fun tactic to try out for new brands.
It involves finding old sites or blogs in your niche that have since stopped publishing, looking through their backlinks, and then approaching any sites who linked to them with your new proposition as a link (Majestic is a great backlink checker).
Have you tried any of these link building methods yet? How did you find them? Let me know what you thought of them!