Social media marketing can be super time consuming and there is always something to do. When you are designing the social media strategy for your business it is imperative to make preplanning (with a content calendar) and social media automation a focal point.
If you set your social media strategy up for success by including just a few of the tools I discuss below, you can focus on content curation or creation, user engagement, lead generation and so on while your social media is on somewhat on autopilot.
When it comes to social media strategy automation SocialOomph has some terrific features. One that you will find yourself using the most is the queue. When you publish content on your website you can continue to promote it for long after it’s original post date. This is where SocialOomph comes in.
Your can schedule multiple versions of the same update throughout the day, week or month using the queue feature. This will allow you to get your best content in front of the largest audience possible.
Dlvr.it makes it incredibly simple to promote your latest blog post across many social media channels. You choose the content source (your blog’s RSS feed, for example) and then select the social media channels that you want to use to promote the content. Every time new content is published it is automatically shared with your audience. Here’s how to setup dlvr.it to RSS feed to your social media.
Facebook should be a major component of your social media strategy and you can use this Facebook page management tool to automate status updates and the sharing of content on your business Facebook page.
Postplanner comes with a content discover search engine that will allow you to identify popular content in your specific industry and then schedule its delivery on your Facebook page.
Buffer has become one of the fastest growing tools to help businesses automate the content curation and creation aspect of their social media strategy. Combined with news readers like Feedly, Buffer allows you schedule the sharing of content that you think your readers will enjoy and find valuable.
Preplanning and social media automation will make the implementation of your social media strategy, run much more smoothly. You can easily schedule a month’s worth of posts in less than an hour, freeing you (and your staff) up to focus on your business.
Add one or all of these tools to your social media arsenal today and streamline your processes dramatically. If you haven’t been using social media before now for your business get started today.
What social media tools are you using and how have they worked for you?