This year the Dallas based 4th annual social media day celebration encapsulates the merging of two national events, the DFW Rocks Social Media Day Conference organized by Lissa Duty and The Local Social organized by Bernadette Coleman.
The 2015 Rocks Digital Conference ROCKed Content, Search, Social and Local by bringing much needed education, information and resources to business owners, digital marketing agencies and enterprise level service providers.
June 29th Pre-Conference Workshops
Click here to view workshop descriptions
• Crafting a LinkedIn Profile That Drives Traffic, Generates Interest and Creates Results
led by John Nosal
• Leverage Twitter for Success: Not How to Tweet, but What to Tweet to Create Reach and Expand Your Brand led by Lissa Duty
• Your Visibility Checkup: How to Take Control of Your Data led by Randall Turner
• Performing a Technical SEO Audit for Optimal Website Performance led by Rachel Morgan
• How To Create Rocking Blog Topics led by Natalie Gould
June 30th Social Media Day Sessions (click here to read the live blogs)
A Special Welcome: Creating a Cohesive Digital Marketing Strategy by Eric T. Tung
Opening Keynote: Loren Baker, Founder of Search Engine Journal
Rock Talks – Go BIG to Grow BIG: How to Rock Business for Explosive Growth featuring: Candy Barone, Bernadette Coleman, Lissa Duty, Jerod Morris and Joe Youngblood
The Break-Out Sessions were divided into tracks by topic:
The Social Media Track: John Sparks was the Emcee and our Social Media speakers were
Harrison Blum on Social Media Monitoring; Grant Wickes on Social Media Photography; and Jeremy Vest with Video Marketing Tips. Click here for full speaker bios and presentation descriptions.
The Local SEO and Search Track: Scott Vann, President of DFWSEM, was our Emcee and the speakers were Elayna Fernandez on Blogging for Business; and Natalie Gould & Rachel Morgan on Content & SEO for Small Businesses. Click here for full speaker bios and presentation descriptions.
The Content Creation Track: The Emcee for this track was Steve Kuntz, organizer of the Dallas SEO/SEM Meetup Group, and the speakers were Laura Armbruster and Content Marketing & Branding; Robin Moss Website on Gamification; and Byron Ingraham and Converting Prospects into Customers. Click here for full speaker bios and presentation descriptions.
The Business Development Track: Jeff Klein, Founder of Speaker Co-op, was the Emcee for this Track and the speakers were Butch Bellah with his Sales Superstar Tips; Heather Nichols Crafting on Content that Converts; and Brian Sullivan on Creating Powerful Presentations. Click here for full speaker bios and presentation descriptions.
Geek Chat: WordPress, Site Development, Plugins and Data Aggregators Moderated by Tony Cecala featuring: Jared Carrizales, Justin Liles, Ryan Nielsen. Click here for full speaker bios and description.
This session was not for the light hearted but those that enjoy getting geeky and really technical. We heard words like SERP, algorithm, page speed, schema markup, crawlers, themes and plugins. We brought together some tech talkers that challenged our thoughts and stretched our minds.
Women Leading in Local Panel Hosted by BIA Kelsey and Celine Matthiessen, featuring: Sue Kochem, Cindy Miller, Bernadette Coleman.
While men were welcome to this special session it was definitely a time for girl power! We heard from highly successful women about their role in technology and how they compete in the digital industry. It was definitely a time to be inspired!
Special Guest Speaker: Reputation Management Chris Silver Smith
Rocks Digital Marketing Q & A Panel moderated by Lissa Duty, featuring: Beth Kahlich, John J. Nosal
Closing Keynote: Martin Shervington, Founder of Plus Your Business
Special Onsite After-Event: Mashable’s Social Media Day Tweet / Speaker-Author Book Signing
Everyone there, staff, attendees and speakers; had a wonderful time while learning a lot about Digital Marketing along the way! See a little of the fun in the event photos.