Loren Baker, founder of Search Engine Journal, was our Keynote speaker this morning at the Rocks Digital Marketing Conference in Addison, Texas talking about Branding strategies.
A little about Loren
SEJ started as a blog and is now a full scale media company with podcasts, video channels, ebooks and newsletters with a Community of 110k+ and Facebook Fans.
Define Your Goals – Content Doesn’t Serve One Master
What is your project’s big picture?
People Process Information in Different Ways
You want to make sure that the information you’re putting out is worth sharing and targeted to your audience. It helps if you can you break it down into smaller parts to be distributed on different networks.
The On-Site Foundation
If you do infographics – use these sites to share them:
And put them on Social Media:
If you do Video – make sure you share here:
Don’t forget to share your content via your email list!
Loren also shared a Super Secret Case Study! Here’s what he shared:
**CAN’T TELL YOU…IT’S A SECRET** (But it was cool! You should have been here at the Rocks Digital Conference!)
To learn more about Loren Baker you can read his full bio on Rocks Digital.