Lance Bachmann is the President and CEO of 1SEO Digital Agency.
By 2020, it is estimated that there will be more people with mobile phones (5.5 billion) than with electricity in their homes (5.3 billion).
Searching is the most common starting point for mobile research
How do you reach users? Use the tools of paid advertising, online marketing, integrated campaigns, push notifications.
Expanded Text Ads in Beta Testing:
These new ads are designed to maximize presence on mobile search results. They will be 50% greater, including a prominent headline with more space for products/services.
As users are using their location and performing Google searches, pins will show up on the screen for restaurants, shops, etc. These promoted pins can show demographics, pictures, and more interactive images/videos.
Coming Up Next in Mobile….