Marketing Hacks for Non-Marketers with Amy Kinnaird – Rocks Digital 2016 Live Blog

Amy Kinnaird Speaker, Rocks Digital Marketing Conference Dallas 2016Amy Kinnaird shared some of her best Marketing Hacks with us. If you’d like details on creating a marketing calendar and 44 marketing hacks you can find them here.

Marketing  is non-negotiable – No Marketing = No Business

Create your revenue plan – this will drive your Marketing efforts.

Create a Marketing Calendar – Paper/Electronic -whichever suits you best.


  • Events
  • Blog Post Schedule
  • Newsletter Schedule
  • Email Marketing
  • Social Media

Give the illusion of being everywhere!

  • Write a book (eBook is an option).
  • Write articles for magazines and/or trade journals.
  • Leverage other people’s influence.
  • Be a guest on podcasts.
  • Produce your OWN podcasts.

And here are a sampling of the 44 Marketing Hacks:

    • You NEED to spend 15 min/week on LinkedIn – build connections, build relationships.
    • Become known for helping people get what they want.
    • Speak to groups. (Maybe at a Social Media Conference!)
    • Find an accountability partner!
    • Be a rockstar at what you do. (This is the best marketing you can do!)
    • Be sure to get testimonials.
    • Be sure to follow-up.
    • Write better headlines (
    • Have a system for everything, then outsource what you can.
    • Always have a call to action!

Now I have some ideas for what I can do to rock Q3 & Q4 of 2016! Thanks, Amy!


Laura Darkstar

Laura Darkstar, owner of Adminderella, is a Professional Virtual Assistant, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

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Author: Laura Darkstar