Wouldn’t it be great if something you created in the 80’s gained traction 30 years later? Here are 7 things you can do in business and as part of your marketing strategy that transcend time.
1. Focus on providing value for your current and future customers.
Every aspect of your marketing strategy should be created around giving value that lasts. You should make sure the focus encompasses both your current customers as well as your future customers because you want customers to still be with you in 30 years, and you want to continue bringing in new ones too across that time as well.
2. Your logo is your brand.
If you want consumers to remember you in 20 years, make sure you keep your branding and logo consistent and, over time, people will recognize your brand based on the logo alone.
3. Focus on the future, not the past.
Don’t base your marketing on the same strategies you have used in the past. Do learn from any mistakes you made in the past, but keep on top of marketing trends in order to keep it fresh.
4. Create products and services based on your mission and values.
Stay loyal to your business’s mission and value statements and your reputation will transcend time.
5. As technology changes so do people and their expectations.
We are currently in the mobile age and marketing that worked well before will not work now. You need to create your marketing plan around the areas where your target audience spends time. Know the social media sites they frequent and which ones they don’t and target them where they are.
6. Stay on top of the trends.
Be the first in your industry to be “in the know” about new technology and/or trends and gain consumer trust. When consumers see that you are consistent with this type of information, then you become the place they turn to and refer others to.
7. Focus on being the solution, not the problem.
Some companies make the mistake of pointing out the problems in their industry or those that are doing it wrong, but consumers are not drawn to that. Instead, when there is a problem, you should become the solution and then, anytime a problem arises, consumers will turn to you for the solution in the future.
If you apply these 7 strategies then your marketing will be able to stand the test of time. It will also give you the ability to grow your brand into something that is recognized and trusted in the future.
Will your current marketing strategy stand the test of time?