Lissa Duty, Director of Strategic Initiatives at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, speaker, trainer and author of “25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online” and co-author of “Your LinkedIn Professional Network: How to Connect, Optimize, and Implement for Success”.
In 2009, she discovered she had a passion for digital marketing and a natural talent for leveraging social media platforms to brand clients and businesses.
Lissa speaks at conferences around D/FW, local chambers of commerce and to groups about digital marketing, social media and the importance of online branding. She does all this while balancing her many responsibilities at Advice Local. Her primary focus is spearheading company initiatives related to branding and marketing in the local search industry.
In her spare time, you can find Lissa behind the scenes creating content, playing in WordPress and posting to the company’s social media accounts, as one of the voices behind the brand.
Connect with Lissa on Facebook, Twitter and LinkedIn @LissaDuty. Google “Lissa Duty” to find an endless stream of information to learn more about her and her contributions to social media and the community.
Making the Most of Social Media
SEM, SEO, PPC, SMM and if you don’t know what all that means, it’s a TKO for your brand. In digital marketing, as in life, many disjointed pieces come together to make a masterpiece. Taking control of your brand’s identity and giving it a “personality” all its own has never been easier in the age of social media.
But it’s not a one-size-fits-all approach. In this workshop, you’ll walk through the finer points of social media optimization for three major channels, Facebook, Twitter and LinkedIn.
A presence on social media does not guarantee traffic or success. A strategic approach, catered to your targeted audiences, on the social channels they frequent, is essential to winning in this wired world. Lissa and John will cut through the algorithms and tech talk to give you practical points to win.
Meet the co-presenter, John Nosal.
Rocks Digital Marketing Q & A Panel
Wouldn’t it be great if you could ask your favorite digital marketers, local search experts and social media pros questions about their areas of expertise up close and personal? Rocks Digital thinks it’s a great idea and is bringing back this favorite, all Q&A panel for you to do just that! After hearing cool keynotes and participating in mind-bending breakouts we’re sure you’ll have a list of questions to settle your mind before you head home.
Conference organizer and hostess with the mostest, Lissa Duty, will moderate the session and make sure you get the mobile & web, content, local search & SEO, and social media answers you desire from industry experts.