Laurie Shook’s social media expertise spans market segments, from non-profit to small business to Fortune 500. Her accomplishments include implementing the social media strategy for a nationwide retail franchise and initiating the first employee advocacy team while at Verizon.
As a 4-year board member of Social Media Dallas, she’s eager to learn from other digital marketers. As a public speaker herself, favorite topics include Enterprise Social Networks, Employee Advocacy, the Top Social Media Trends in 2016 and Using Social Media in a Job Search.
Laurie’s background includes leadership positions in marketing and product innovation with tech-related companies including Verizon and Sprint. She began her career in consumer product marketing with Hallmark Cards in Kansas City, MO.
Shook holds a bachelor’s degree from Murray State University in journalism, and an MBA in marketing from Vanderbilt University.
Emcee – Social Media Track