Jerod Morris on Content at #RocksDigital Conference

Content is ConnectionJerod Morris opened his presentation a Rocks Digital 2015 with the bold statement – Content is not King. This statement is especially bold coming from the VP of Marketing at Rainmaker.FM which is a part of Copyblogger Media because Copyblogger is all about content.

Who is the Real King – Content

There are many types of kings. From the King of Pop, to Burger King and the King of Queens. But only kings like King Henry VIII of England or King Louis XIV of France have any real authority and power to drive true results.
How can you gain authority with your audience? With Content.

Content is Connection

Content that is useful is when it is used as a tool to connect with your audience. It helps you build authority and trust.

The 3 Elements of Connection

Authority: Know what is relevant to your audience

  • Know yourself
  • Know your audience
  • Find the unique intersection (connection)

Usefulness: Why are people coming to you?

  • Educate
  • Entertain
  • Inspire


  • Show up
  • Be reliable
  • Show up and be reliable over time

For each piece of content you create, ask yourself “How will this lead to more connection with the people I want to reach?”

  • Is it authentic?
  • Is it useful
  • Will it build trust?

Creating a meaningful connection doesn’t happen by accident. It takes time and hard work.

How do you create meaningful connections through your content? Share with us below!

To learn more about Jerod Morris you can read his full bio on Rocks Digital.

Clara Mathews

Clara Mathews is the owner of Clarabela Media. She is a Content Marketing Strategist, Copywriter & Social Media Manager. She lives in Dallas with her sock-stealing terrier, Huckleberry.

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Author: Clara Mathews