Continuing our Rocks Digital journey, Byron Ingraham gave us some tips on discovering our ideal customers. Figuring out exactly who your ideal customer is helps you focus your marketing and social media efforts.
So, how do you determine who your ideal customer is?
Ideal Customer Profile: Profiling your exact customer to create more effective marketing campaigns targeting them
Demographics: List out the traits of your ideal customer – Age, gender, income, education, political affiliation, language, employment
Psychographics: List specific characteristics of your ideal customer. Values, attitudes about Life, interests, hobbies, lifestyle, beliefs
Insights: List out what keeps your ideal customer up at night, the things that cause them to lose sleep. This should be their biggest frustration and pain points
When trying to determine what social media platform is the most important, it depends where your customers are. Knowing your ideal customer will help you determine which platform(s) to use. You can use Facebook’s Audience Insights to get some ideas about how your ideal customers are accessing content (desktop vs. mobile) and where they are spending their money.