Are you generating leads in your business, but not seeing the desired results? For many businesses a low conversion rate often holds you back from reaching your goals. In his Rocks Digital presentation, Byron Ingraham provided us with a few ways to increase your conversions.
Remember you are talking to a person. Conversation is the intersection of communication between you and others. Find out who you are speaking to. How can you have a conversation if you do not know who they are?
Take a minute to define your ideal client avatar. What messages resonate with them? What is the best way to communicate with them? What keeps them up at night?
Becoming a Client Magnet
Attracting the right client to your business.The reality is people want to know how you will make them feel. No one cares about your USP (Unique Selling Position).
What benefits do you provide to your clients and prospects?
What experience will you provide? Do you provide a magical experience?
Customizing your message. General marketing is not as effective anymore. Use an email service like InfusiosionSoft or Active Campaign to set up responsive, sequential messages based on the actions taken by the customer.
Create a solid foundation to build trust in your business. Use questions to engage your prospects and be sure to convey who you are and what your intentions are.
Provide value that is greater than the potential investment and you are on your way to converting prospects to customers.
To learn more about Byron Ingraham you can read his full bio on Rocks Digital.