Content is still king and is the core of any digital marketing strategy. For just a quick moment, I want you to think about the common component of everything you do online – Local SEO, search, social media, blogging, videos and even how you title and describe an image. Their common factor is WORDS. Whether it is a video or a page on your website, content is the first component in the creative process. From creating an outline of what your goals are, to writing a blog post or the instructions for someone creating the piece of content.
We have a fantastic lineup at Rocks Digital 2015 that will teach you how to make sure your content is up to the standards of the royal family.
Start With Your Brand
A large part of content marketing is your brand and getting it in front of as many people as possible and to help you do that better. Laura Armbruster, president of GROrx, will discuss what you need to do to “Put Your Brand in Demand” and will share some great steps you will be able to utilize immediately to start growing your brand.
Evangelizing Your Brand Online
Blogs are a huge part of content marketing but sometimes, they can be done as an afterthought, but no more after Elayna Fernandez, a professional blogger, teaches you how to give your blog posts credibility, visibility and profitability!
Capturing the Visual Learner
You don’t stop at blogging, but you move on to capturing the visual learner with video. Jeremy Vest, YouTube expert, will be showing you how to create stellar marketing videos for your brand and your business. We all know how hot YouTube is and Jeremy’s tips will have your brand moving to the top of the YouTube viewer’s stack in no time.
Creating Powerful Presentations
All of these content ideas will have you bringing in potential new customers left and right and when they come to you ready to learn more you want to have a rocking presentation that will help you close the deal. That is where Brian Sullivan, a UX and Slideshare expert, comes in with his session on “Building Presentations that Rock & Resonate.”
If you want to shake up your content marketing with some new ideas and techniques, these speakers will help you do just that.
Read the presentation descriptions:
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If you have already registered, read the agenda and learn more about what to expect at this annual Social Media Day celebration.
What are you looking forward to the most at Rocks Digital 2015? Comment below.