The Importance of Monitoring Content Distribution Effectiveness

The Importance of Monitoring Content Distribution Effectiveness »

Once you’ve implemented a content distribution strategy it is very critical to constantly evaluate and monitor the effects on your content metrics. But how do you evaluate the effectiveness? And what are the metrics for gauging the impact of your content distribution strategy?

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Does Content Copy Length Motivate or Immobilize Your Readers?

Does Content Copy Length Motivate or Immobilize Your Readers? »

The question about content copy length is asked over and over again: Should I write long copy or short copy? The answer may not be what you expect!

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Does Your Content Distribution Strategy Need a “Do Over”?

Does Your Content Distribution Strategy Need a “Do Over”? »

If you have been in business for a while but are not getting any traction despite consistently putting out marketing content, then it’s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works.

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How to Rock Social Media When Rebranding

How to Rock Social Media When Rebranding »

You may have started with an eye-catching logo and respected brand. But as a brand grows and develops, there may a come a point when you’ll want to consider rebranding to reflect the new identity of the company as it is now.

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Welcome to a Digital Marketer’s Nightmare

Welcome to a Digital Marketer’s Nightmare »

I woke up in the middle of the night, heart pounding and in a cold sweat. My dreaming brain had monster-mashed my work and Halloween frights, creating this digital marketing nightmare.

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Are Your Prospects Aware? Four Awareness Levels You Need Understand to Market Better

Are Your Prospects Aware? Four Awareness Levels You Need Understand to Market Better »

As a savvy marketer you know that it’s important to understand who you’re talking to before you begin marketing. How aware are they of your product or service?

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Marketing Automation on a Budget: 10 Tools You Need to Try

Marketing Automation on a Budget: 10 Tools You Need to Try »

Marketing automation tools have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers.

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Are You Thinking About Your Prospect’s WIFM?

Are You Thinking About Your Prospect’s WIFM? »

Every product or business venture needs a strong value proposition. To be effective, that value proposition must answer the WIFM question: “What’s in it for me?”

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Presidential Campaign Lessons: The Business Takeaways

Presidential Campaign Lessons: The Business Takeaways »

Everywhere you look today, you’re hit with news coverage, ads and opinion pieces about the upcoming presidential election. You may be fed up with politics, but have you ever considered how campaign strategy and tactics relate to business?

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5 Tell-tale Signs Your Email Marketing Campaign Isn’t Working

5 Tell-tale Signs Your Email Marketing Campaign Isn’t Working »

There are a lot of things that go into making a successful email marketing campaign. And sometimes, email marketing campaigns still fail. Here are some of the warning signs.

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Why Every Business Needs a Newsletter and How to Get Started

Why Every Business Needs a Newsletter and How to Get Started »

When you think of marketing promotions, a newsletter may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects.

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How to Create a Multi-Channel Content Strategy for the Long Tail Effect presented at #BigD16 by Lissa Duty

How to Create a Multi-Channel Content Strategy for the Long Tail Effect presented at #BigD16 by Lissa Duty »

Yep, it’s Lissa Duty coming to you live from the 2016 Big Design Conference. Learn how to create a multi-channel content Strategy for the long tail effect.

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