Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 12 years. Barry is also the News Editor at Danny Sullivan’s Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker at many search marketing conferences, including Search Engine Strategies, La Red Innova Madrid, Spain and PubCon. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft’s Bing, and several other Internet companies and many startups.
Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society. He, his wife and children live in the New York area.
What You Need To Know About SEO
Barry Schwartz will discuss The Periodic Table Of SEO Success Factors in this session. He will go through the core on-page and off-page SEO factors, covering content, HTML, schema, site structure, links, trust, social signals, personalization and penalties in this presentation.
The presentation will go through all the primary and secondary factors, by one of the individuals who originally designed the Periodic Table Of SEO Success Factors for Search Engine Land. Examples will be given when discussing each factor and there will be a question and answer session as well, to discuss some of the latest Google trends and initiatives including AMP pages, app indexing, schema and much more.