All businesses have times when things slow down. When that happens, these are the best times to plan out and implement digital marketing strategies to generate a buzz about your business. The reality is that the more people you get your business, products and services in front of, the more the opportunities you will have to generate more sales.
While traditional advertising has its time and place, you need to get creative and integrate digital marketing strategies into the mix. Below are 7 ways to increase the visibility of your business as well as placing you as an expert in your industry.
1. Guest Blog on Well Known Industry Sites
If you are not a writer, guest blogging may cause an automatic groan to escape your lips, but it is so effective that you need to start doing it. The great news is that you don’t have to write it yourself. There are services and individuals out there that write blogs for businesses and they are generally not terribly expensive. Once it is written, you should choose one of the top industry sites and find out how to get your blog published on it.
2. Comment on Blogs in Your Niche
As you find and read blogs relating to your business’s niche, comment on them. However, your comment needs to be more than just “great blog.” Your comment should be informative, adding your expertise to the topic.
3. Create an Infographic of Your Expertise
People love a good infographic and this is an excellent tool to use to attract consumers to your business. You can use it to explain some of your products or services, or as a “how-to” piece to answer a common issue your customers have. Your infographic should link to your website so consumers can find out more about you and find your products and services.
4. Create A Private Facebook Group On a Specific Topic or Niche
Creating a group on a topic having to do with your business’s industry and niche is another way to set yourself up us as an expert in your industry. This is something that you must actively participate in by creating and engaging in discussions. One way to ensure that you are participating regularly is to pick one day a week that you will share in one of the thread offerings. As you share, you will also be able to see what others are doing as well.
5. Create Contests and Challenges
Come up with a fun contest or challenge for people to share and participate in. This will drive traffic to your social media accounts and website as well as encourage followers to promote your business when they share the contest or challenge.
6. Create A Weekly Podcast, Periscope or Blab Interviewing Leaders in Your Industry
Podcasts, Periscope and Blab are hot right now, so use that to your benefit. These can also be re-purposed later into blogs or saved onto your YouTube channel.
7. Create an Easy Opt-In In Your Email Signature
This is just a quick sentence with a link for people to click on which will drive them to your best FREE content, webinar or video series. This will get them on your website increasing your chances of making an additional sale.
As you can see, some of these ideas take a little more time and effort than others, but all of them will generate more visibility for your business. The point is that you should constantly be looking for new and creative ways you can get your business in front of consumers. So get started on one or two of these ideas and watch your business boom and sales numbers start growing.
Have you been using any of the above strategies to create a buzz for your business? What have the results been? Let’s discuss.