Social Media Examiner

Search Engine Journal

Search Engine Land

  • SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015 appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.

  • Despite Documented Performance Lift Brands Still Confounded By Local Search

    Remarkably, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”...

    Please visit Search Engine Land for the full article.

  • Google Maps, Yelp & Local SEO In 2015

    When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your...

    Please visit Search Engine Land for the full article.

We ROCK Digital Marketing Resources

Welcome to Rocks Digital! The website formerly known as DFW Rocks Social Media. We have rebranded with the merging of two Texas events – DFW Rocks Social Media and The Local Social.

We ROCK Content, Search, and Social! We bring together national and local industry experts to share year-round important resources, information, and insights in the form of blogs, videos, and more. We are also host to one of the largest annual Digital Marketing Conferences in Texas, an annual celebration of Social Media Day and so much more.

Save the Dates – June 25 & June 26, 2015 NOW!

The 411 on Your Website Colors and Product Packaging
December 16

Are your website colors costing you money in the global marketplace? When deciding to market your product or service globally you may want to take into consideration that colors mean very different things to different cultures. In this post find out what colors you DO NOT want to use and which ones you SHOULD use!

Content Strategy Beyond Blogging: Integrating Visual Content
December 09

A good content strategy starts with a blog, however integrating visual content into your strategy is also necessary. People connect and consume content in different ways. A picture is worth a thousand words.

Want the Secret to Content Strategy Success? Document, Document, Document
December 02

The B2B Content Marketing Benchmarks, Budgets and Trends for North America report is available, and there is one takeaway that is near and dear to my heart and it relates specifically to your content strategy.

The Guide to Google Tag Manager
November 06

Use Google Tag Manager - the free tool for developers and marketers. What it is, why you need it, and the step by step set up guide for advanced tag management by Mason Pelt.

10 Most Overlooked SEO Mistakes
October 21

So many blogs or articles about SEO focus on what you should do, but we decided to turn the tables a bit and look at what you should not do.

Top 10 SEO Influencers to Follow
September 30

To help you wade through the surplus of SEO influencers to follow, we have put together our list of 10 of the industry’s top gurus.

Superfy Your Social Media Marketing
December 17

Sporadic social media marketing attempts will deprive you of the opportunity to get the highest possible return for your efforts. Not to mention, drive you crazy. Superfying your social media marketing is as easy as Read HOW

Gettin’ Digi Wit it: Five iPhone Apps For Creating Video
December 11

The world is now digital and creating video on the go is quite popular and necessary. The average mobile users spends 2 hours and 42 minutes per day on their SmartPhone. People are utilizing their iPhone Apps to create video and watch them.

Your Brain On Social Media
December 03

Most people don’t actively think about the positive and negative effects that social media can have on their mental state - they just enjoy their time participating on Facebook, Twitter, Instagram, and other networks. Understand what your brain looks like on social media.

9 Must Do Tips for Creating a Focused Local Content Strategy
December 12

As a local company, having a locally focused content strategy for your website and blog is the best way to make sure you not only draw traffic to your site, but that you draw the right traffic. Implement these 9 Must Do Tips to optimize your content for local.

Why Should I Give To a Charity? I Can Barely Pay My Own Bills!
December 10

Well, it is that time of year again. The time when every non-profit you have ever heard of is asking you for money, toy donations or to volunteer your time. Am I right? This is the story of my charitable giving turning point.

Dominate Local Search: Location Based Marketing with Ads
December 05

You want the customers coming to your location, right? You need to use location based marketing and create ads based on customer proximity to dominate local search. Read HOW and WHY in this post!