Social Media Examiner

Search Engine Journal

  • 6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim

    I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month. Tim and I got together to share the lead generation strategies we’ve used to build our companies far quicker than most are able to achieve. […]

    The post 6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim appeared first on Search Engine Journal.

  • Why Content Marketing Will Never Go Out of Style by @JuliaEMcCoy

    Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year. So how do you market today, when everyone can easily choose to ignore you? Content marketing, or marketing disguised as actual content, is the answer. And here’s why—good content marketing will […]

    The post Why Content Marketing Will Never Go Out of Style by @JuliaEMcCoy appeared first on Search Engine Journal.

  • The Perfect Equation for Directing Your Customer’s Journey by @shanejones15

    How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However, the answer is to understand what your customers’ want, need, and how to make those wants and needs easily accessible on your website. Customer Personas are Efficient, but Can’t Measure Up to Customer Journey Maps Have you developed customer personas in the past? If so, you’re headed in the right direction. Developing and applying a customer persona has proven to […]

    The post The Perfect Equation for Directing Your Customer’s Journey by @shanejones15 appeared first on Search Engine Journal.

Search Engine Land

  • SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing Your Business With Customer Reviews – October 30 Webcast Learn how capitalizing on the insights from customer reviews can increase search traffic...

    Please visit Search Engine Land for the full article.

  • SPONSOR MESSAGE: PPC Automation 2014: The ROI of Paid Search Automation

    Download this white paper and learn how paid search automation can improve the effectiveness your campaigns. You’ll learn which paid search tasks can be automated and the specific benefits that paid search automation can provide. The post SPONSOR MESSAGE: PPC Automation 2014: The ROI of Paid...

    Please visit Search Engine Land for the full article.

  • Growing Your Business With Customer Reviews – October 30 Webcast

    Learn how capitalizing on the insights from customer reviews can increase search traffic and landing page conversion rates. Join Chris Silver Smith from Argent Media and Andrew Shotland from Local SEO Guide for this October 30 webcast. They’ll discuss how implementing a third-party customer...

    Please visit Search Engine Land for the full article.

LissaDuty.com

  • 10 Awesome Ways to ROCK Mashable’s Social Media Day 2014

    Best Ways to Celebrate Social Media Day 2014 So are you wondering “What is Social Media Day and why does Lissa keep talking about it”? Social Media Day is an annual celebration of social media and the impact it has made on how we do business. Through the power of social media EVERYONE from all walks […]

  • What the #HASHTAG? Using Hashtags on Facebook

    Yes, you should be using hashtags on Facebook to reach a new audience with your Facebook Business Page Posts. This post includes what, why, how, and tips for participating in hashtag conversations. This how-to video answers the following questions: What is a hashtag? How do I use a hashtag on Facebook? Why Should I use […]

  • 5 Awesome Ways You Can Get More Speaking Opportunities: Social Media, Your Website, and More

    5 Ways to Use Your Website, Social Media and More to Get Speaking Opportunities As a small business owner, I am a public speaker and speak professionally to meet new people and prospective clients. You have to let the world know you are a professional speaker, engaging, great at connecting with your audience, available and […]

We ROCK Digital Marketing Resources

Welcome to Rocks Digital! The website formerly known as DFW Rocks Social Media. We have rebranded with the merging of two Texas events – DFW Rocks Social Media and The Local Social.

We ROCK Content, Search, and Social! We bring together national and local industry experts to share year-round important resources, information, and insights in the form of blogs, videos, and more. We are also host to one of the largest annual Digital Marketing Conferences in Texas, an annual celebration of Social Media Day and so much more.

Save the Dates – June 25 & June 26, 2015 NOW!

Newsjacking Can Be Good for Your Brand if Done Right, or it can be tragic!
October 14
Content

Learn How Newsjacking is Done Wrong, How to Do it the Right Way and How to Avoid Newsjacking Disasters.

5 Ways to Create Demand for Your Brand
October 07
Content

Creating brand awareness, lead generation and thought leadership are goals of a good content marketing strategy. It starts with answering these questions ...

Six Steps to Optimize Your Content
September 16
Content

You spend a lot of time developing and marketing your content. Before you hit the final “Publish” button, take a few minutes to optimize your content for three essential features, the trifecta of content marketing: discoverability, readability and shareability.

10 Most Overlooked SEO Mistakes
October 21
Search

So many blogs or articles about SEO focus on what you should do, but we decided to turn the tables a bit and look at what you should not do.

Top 10 SEO Influencers to Follow
September 30
Search

To help you wade through the surplus of SEO influencers to follow, we have put together our list of 10 of the industry’s top gurus.

10 SEO Myths Debunked
September 23
Search

SEO may be one of the most talked about topics in marketing today. With a seemingly endless amount of conversation comes a surplus of myths. Following is our valiant effort to identify 10 of the top SEO myths that we see or hear all too often—and their associated truths.

13 Essential Elements of a Successful Social Media Contest
October 22

Launching a social media contest, if done right, is a great way to introduce consumers to your brand in a fun and engaging way. You don’t have to be a big brand nor have a big budget to launch a successful one.

5 Excellent Ways to Use Google Hangouts for Your Business
October 16

Using Google Plus Hangouts for your business is a no brainer! Learn 5 Excellent Ways to Use Google Hangouts for Your Business from Patrick Dougher.

Business Attitude Only Please: Facebook and Facebook Rants!
October 15

We want to be taken serious in the professional world - Stop Facebook Rants! Too much complaining and too much DRAMA! Zig Ziglar said it best, “Your attitude affects your altitude”!

Dominate Google Local Search: Location, Location, Location
October 23
Local

Imagine your car needs a repair and you don’t know of any good auto shops in your area. Or let’s say, you’re hungry - you go to Google and run and Local Search!