Social Media Examiner

Search Engine Journal

  • How to Get Better PR For Your Brand: An Interview with Mel Carson by @johnrampton

    As part of our SEJ interview series, I recently caught up with Mel Carson of MajesticSEO to discuss public relations — specifically how to get better PR for your brand. In the video below, Mel shares his expert advice on how startups can take advantage of PR tactics to get the word out about their brand. Here are some key takeaways from the video: Something Mel has been experimenting with at MajesticSEO is thinking differently about link data. For example, if you have an announcement or an event you’re trying to promote, you can use link data to see what […]

    The post How to Get Better PR For Your Brand: An Interview with Mel Carson by @johnrampton appeared first on Search Engine Journal.

  • 6 Free Plugins to Speed Up Your WordPress Site by @devesh

    Site speed plays a very important role in online business. It can increase or decrease the revenue of your online business, depending on how much time your site takes to load. There is a shocking relation between site speed and conversation rate, which is particularly true for e-commerce sites. There are a dozen of reasons to improve the site speed, but the two most important ones are search rankings and user experience. Search Rankings When Google first announced site speed in web search rankings, it played a miniscule part. But overtime it has become one of the main development factors […]

    The post 6 Free Plugins to Speed Up Your WordPress Site by @devesh appeared first on Search Engine Journal.

  • How to Win at Local SEO With Reviews, Citations, and Local Events

    With the recent Google Pigeon update, local businesses are scrambling like mad in reaction to the changes. If you’re not showing up at all in the results, shouldn’t you be concerned? While we shouldn’t panic just yet (I think they’re still working out the kinks), you still need to get serious about local search marketing. If you are not familiar with local SEO, you might want to start with my e-book Local Search eBook to help you figure out all the ways local SEO can help your business. Don’t Stop Believin’ Just because things have changed, doesn’t mean stuff you’ve been doing before isn’t relevant. […]

    The post How to Win at Local SEO With Reviews, Citations, and Local Events appeared first on Search Engine Journal.

Search Engine Land

  • SearchCap: Bing Predicts Scotland Vote, Google Maps Navigation Expands & Bing Ads Sitelinks

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana Coming To Windows 9, Will It Replace Bing? Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is...

    Please visit Search Engine Land for the full article.

  • Cortana Coming To Windows 9, Will It Replace Bing?

    Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly going to be the virtual assistant Cortana. A range of sites are repeating some early evidence found by a German site and also a discussion on Neowin that assert Cortana will be...

    Please visit Search Engine Land for the full article.

  • Google Maps Navigation Now Covers 104 Countries

    Android Police points out that Google has expanded navigation for Google Maps to 20 additional countries. These are mostly in Africa, the Caribbean islands and South America.  From Algeria to Venezuela, the addition of these 20 brings to an impressive 104 the total number of countries where Google...

    Please visit Search Engine Land for the full article.

LissaDuty.com

  • 10 Awesome Ways to ROCK Mashable’s Social Media Day 2014

    Best Ways to Celebrate Social Media Day 2014 So are you wondering “What is Social Media Day and why does Lissa keep talking about it”? Social Media Day is an annual celebration of social media and the impact it has made on how we do business. Through the power of social media EVERYONE from all walks […]

  • What the #HASHTAG? Using Hashtags on Facebook

    Yes, you should be using hashtags on Facebook to reach a new audience with your Facebook Business Page Posts. This post includes what, why, how, and tips for participating in hashtag conversations. This how-to video answers the following questions: What is a hashtag? How do I use a hashtag on Facebook? Why Should I use […]

  • 5 Awesome Ways You Can Get More Speaking Opportunities: Social Media, Your Website, and More

    5 Ways to Use Your Website, Social Media and More to Get Speaking Opportunities As a small business owner, I am a public speaker and speak professionally to meet new people and prospective clients. You have to let the world know you are a professional speaker, engaging, great at connecting with your audience, available and […]

We ROCK Digital Marketing Resources

Welcome to Rocks Digital! The website formerly known as DFW Rocks Social Media. We have rebranded with the merging of two Texas events – DFW Rocks Social Media and The Local Social.

We ROCK Content, Search, and Social! We bring together national and local industry experts to share year-round important resources, information, and insights in the form of blogs, videos, and more. We are also host to one of the largest annual Digital Marketing Conferences in Texas, an annual celebration of Social Media Day and so much more.

Save the Dates – June 25 & June 26, 2015 NOW!

Six Steps to Optimize Your Content
September 16
Content

You spend a lot of time developing and marketing your content. Before you hit the final “Publish” button, take a few minutes to optimize your content for three essential features, the trifecta of content marketing: discoverability, readability and shareability.

How Successful Is Your Content? Five Questions to Ask About Metrics
September 10
Content

Most content marketers go to great lengths to maximize the effectiveness of their content. Is all of this work really delivering solid ROI? Here are five questions to ask yourself about the performance metrics of your content.

The Secret to Smart Blog Commenting
August 28
Content

Want to be successful with your blog commenting efforts? There is a process and protocol to follow. Here are four things you need to know.

5 Must-Use Chrome Extensions for SEO
August 28
Search

These five Chrome extensions for SEO will help you monitor and improve your SEO tactics as well as catch any issues that may arise.

5 Creative Keyword Research Ideas
August 28
Search

Google Keyword Planner is a great tool but it should not be treated like your only source for keywords.

Google Plus Hangouts Puts Social Media On Steroids!
September 18

Experts say Facebook is the social media for personal interaction, while Google Plus Hangouts is the media for business, but it extends far beyond just business.

How to Identify Social Media Trends Before Everyone Else
August 28

Finding new social media trends does not have to be like finding a needle in a haystack. These tips will help you find those trends before anyone else.

Integrating Social Marketing Across Broader Marketing Efforts
August 28

Social media marketing is an easy and effective way to grow your brand. But be careful of setting it on auto-pilot. Learn how to integrate your social media plan seamlessly into your other marketing efforts.