Reverse Engineering Google’s Local Search Algorithm
July 26
Live Blogs - Rocks Digital 2016Rocks Digital 2016 News

Andrew Shotland took a unique approach to Google's local search algorithm and reverse engineered it. He shared the results with us at Rocks Digital 2016!

Live #RocksDigital Social Media and Local Search Day 2016 Photos
July 07
Live Blogs - Rocks Digital 2016Rocks Digital 2016 News

Photo highlights from the Rocks Digital Marketing Conference held in Dallas, Texas on Social Media Day and Local Search Day 2016. Don’t take our word for it. Check out these photos by Scott Peek Photography.

The Mad, Mad, Mad Future of Local Search with Greg Sterling – Rocks Digital 2016 Live Blog
July 07
Live Blogs - Rocks Digital 2016Rocks Digital 2016 News

We explored the mad, mad, MAD future of Local Search, and some breakthroughs in the epidemic of local search at Rocks Digital 2016 with Greg Sterling, VP of Insights and Strategy at Local Search Association!

Four SEO Strategies Every Copywriter Should Use
May 02
Local Search and SEO

If you had a dollar for every time you heard, “Search engine algorithms change all the time,” you’d probably be a millionaire. This post isn’t a how-to for achieving page-one Google placement. There’s no magic trick to doing that. But there are some basic SEO strategies every copywriter should use.

10 Local Search and SEO Hacks to Improve Visibility on Google
April 13
Local Search and SEO

These 10 local search and SEO hacks are designed to help marketers reach, or recover and maintain their rankings and survive in the competitive 3-pack local search environment.

Double Dip — Pro Tips for Blending SEO and Content Marketing
March 23
Local Search and SEO

In combination, content marketing and SEO create a brand-enhancing, lead-generating monster greater than the sum of their parts. Learn how SEO and content marketing are close relatives, plus how to blend the two to get the results you want.

Periscope to #Save the Day: Local Marketing for Businesses with Live Video
May 16

Mourn no longer, my dear local marketers and small business owners; the team at Periscope heard your pleas. They are now beta testing #Save. Learn about this and live video marketing for local businesses right now.

New Year’s Resolutions For The Busy Business Owner
January 01

I know how busy you have been, so I took the liberty of writing your list of New Year's Resolutions. Cut, paste and print and you’ll be ready for a happy and productive new year.

140 Characters No More: Why You Should Use Video on Twitter
December 15

Do you have more to say on Twitter beyond 140 characters? Try using video in your tweets and get more attention. Learn WHY

Content Marketing Metrics You Can’t Afford To Ignore
February 23
Mobile and Web

When you create local content, or any content for that matter, the end goal is conversion and success. A thorough review of your content marketing metrics gives you insight to see if you’re achieving those goals. Read on to find out which types of content marketing metrics you should never ignore.

How to Create Compelling Infographics and Market Them Online
February 03
Mobile and Web

Can we all agree that everyone wants to have a website that compels people to visit, read and share it? Learn why you should use infographics as part of your digital marketing strategy and how to get started.

Celebrating One Year of Blogging – Here is the Rocks Digital Top 10 Posts!
December 11
Mobile and Web

It is that time of year when we look back on all that happened over the past 12 months. Here at Rocks Digital we have been doing the same. Out of 181 blog posts published... Here is the Rocks Digital Top 10 Posts for 2015.

You-Centered Content: Does Your Content Talk at or to Your Customers?
March 24
Branding and Marketing

It doesn’t take long for you to decide if a product or service is right for you. Often the subject at the center of a brand’s content marketing, whether it is you-centered or we-centered, helps you to make that decision. Learn why YOU-centered content is a big deal and how to write it.

Storytelling That Sticks for Nonprofits and Businesses Alike
March 04
Branding and Marketing

“Who do you serve?” is the biggest question we are all asked to answer. Storytelling is the key to helping you make that connection. Learn why storytelling is important and six steps to get you started today.

Test Your Copywriting Strength: A Quick Quiz for 7 Cool Copywriting Tips
February 26
Branding and Marketing

With so many people discussing how key content is to marketing strategies, good copywriters are a little like nobility in King Content’s court. Take the short copywriting tips quiz and see how you are doing!

The Troll-Free Zone: Pumping Up Your Productivity
April 20
Business Development

If you are like the majority of us, I’m sure you’ve spent time on social media. Whether it is for business productivity or for your personal life, you’ve likely encountered the people the online community refers to as trolls. Join us and cross the troll bridge to achieve peak productivity.

Let’s Talk Tools: Small Business Tools for SMB Success
March 09
Business Development

Do you frequently think “What small business tools can help me the most?” Every business has a different set of needs but there are some core essentials. Click to learn about 18 business tools that will help improve efficiency and productivity in your work.

Mathemagics: How to Grow Your Business Through Subtraction
March 02
Business Development

The old adage, “You don’t get bigger by getting smaller,” does not always apply in the modern business world. In order to thrive in today’s fast-paced, global marketplace you need subtraction, but not just subtracting any and all, but smart cuts! Click to learn more.