Social Media Examiner

Search Engine Journal

Search Engine Land

  • SearchCap: King Of The United States, Break Up Google Conflict & More

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Conflict Of Interest The German member of the European Parliament behind the call to break up Google,...

    Please visit Search Engine Land for the full article.

  • German Legislator Calling For Google Breakup Has Serious Conflict Of Interest

    The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German law firm that represents anti-Google publishing interests in Germany. German publishers lobbied for...

    Please visit Search Engine Land for the full article.

  • How To Write A Meta Description That Gets Click-Throughs

    I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:...

    Please visit Search Engine Land for the full article.

LissaDuty.com

We ROCK Digital Marketing Resources

Welcome to Rocks Digital! The website formerly known as DFW Rocks Social Media. We have rebranded with the merging of two Texas events – DFW Rocks Social Media and The Local Social.

We ROCK Content, Search, and Social! We bring together national and local industry experts to share year-round important resources, information, and insights in the form of blogs, videos, and more. We are also host to one of the largest annual Digital Marketing Conferences in Texas, an annual celebration of Social Media Day and so much more.

Save the Dates – June 25 & June 26, 2015 NOW!

Black Friday, Small Business Saturday and Cyber Monday: What it Means for You, Your Business and Marketing Strategy 
November 24
Content

Have you ever noticed how when you receive an email, see a status update or read a tweet that has a trending item, upcoming event or holiday in it that you pay more attention? This happens naturally and usually subconsciously. You too can create trending content. Learn HOW!

9 Ways to Create Content for Your Website
November 21
Content

Creating content on a consistent basis for our website is easier said than done. If you want to keep up with local competition you must have content creation as part of your marketing strategy. Learn HOW in this post.

Captivate Your Audience: Use Storytelling in Your Content Marketing
November 11
Content

Finding interesting topics for your blog and other content marketing materials can be a challenge. What is the key to creating content that reaches out and grabs the attention of your audience? Read and find out.

The Guide to Google Tag Manager
November 06
Search

Use Google Tag Manager - the free tool for developers and marketers. What it is, why you need it, and the step by step set up guide for advanced tag management by Mason Pelt.

10 Most Overlooked SEO Mistakes
October 21
Search

So many blogs or articles about SEO focus on what you should do, but we decided to turn the tables a bit and look at what you should not do.

Top 10 SEO Influencers to Follow
September 30
Search

To help you wade through the surplus of SEO influencers to follow, we have put together our list of 10 of the industry’s top gurus.

How To Tips for Writing & Optimizing Your LinkedIn Profile
November 25

Creating your professional LinkedIn Profile is more than just posting your resume. Similar to your website, when you’re writing content, it’s important to utilize keyword phrases in your profile. Learn how to write and optimize your LinkedIn Profile in this blog post.

Hash Tags – Bash Tags – Why Tags? What the heck are #Hashtags?
November 19

Oh you know you have asked, what the heck are #HashTags? Learn what they are and why you should be using them!

How To Develop Your Facebook Network, Facebook Friends and Newsfeed Reach
November 18

Facebook is continually changing the rules, and getting visibility with your Facebook friends is harder and harder. You need to constantly increase your top of mind awareness in order to get noticed online.

Local SEO on a Budget
November 12
Local

When it comes to marketing your business, you need to be prepared to invest your money or your time – or, in some cases, both. Local SEO on a budget!

Dominate Google Local Search: How to Build Citations
November 07
Local

Understand the importance of optimizing your Google My Business page and the factors Google considers to rank your page, including your location, reviews and ratings, and how to build citations.

Dominate Google Local Search: Reviews and Ratings
October 30
Local

You are not the only business that wants to dominate Google local search. You need you use reviews and ratings, in conjunction with other aspects, such as optimizing your location pages on social networking sites.