Search Engine Journal

  • Matt Cutts Speaks On Lessons Learned From Early Days Of Google: Full Highlights by @mattsouthern

    You may remember a post a couple of weeks ago announcing that Matt Cutts, Google’s head of search spam, would be giving a speech at University of North Carolina at Chapel Hill about lessons learned from the early days of Google. Just recently, Cutts published the entire speech on YouTube for everyone to see. It’s a fascinating history lesson, but it’s also quite lengthy. I went through it and pulled out some of the key highlights for you. I still recommending watching the whole video whenever you have time, but for now here are the highlights. Highlights From Matt Cutts’ […]

    The post Matt Cutts Speaks On Lessons Learned From Early Days Of Google: Full Highlights by @mattsouthern appeared first on Search Engine Journal.

  • The Risks of Content Marketing by @peterdaisyme

    There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right?  Is it hurting your brand?  In this article I point out some of the big risks with content marketing that are hurting many large brands today. Messaging Mis-Alignment If you are delivering core messages in a way that is not aligned it can create customer confusion, and lead customers to feeling misled. To mitigate that, it is important to align […]

    The post The Risks of Content Marketing by @peterdaisyme appeared first on Search Engine Journal.

  • Is Your SEO Killing It or Getting Killed? by @stoneyd

    “Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than seeking to be rescued with him. To be fair, they had a good thing going: a few weapons, some food, and even beer. For them, movement was the unknown. Staying put kept them in their comfort zone, where they felt protected. It also got them killed. In SEO and even web marketing in general, staying put can have similarly disastrous effects on your business. I recently had an interesting conversation […]

    The post Is Your SEO Killing It or Getting Killed? by @stoneyd appeared first on Search Engine Journal.

Social Media Today

  • How to Use Comments to Start Conversations with Prospects

    Every successful sales relationship starts with a conversation. Sales reps must establish rapport with their prospects before advancing through the buying cycle, and commenting provides a unique opportunity to initiate and strengthen relationships. In fact, 39% of sales reps who regularly comment on their sales prospects’ LinkedIn activities exceed their quota.

  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world.

  • What Is HTTPS, Why Use HTTPS and How to Do It for Free

    Encrypting the internet has been the topic of much discussion. You have people telling you about the need to encrypt to protect our way of life, as well as, those who talk about the untold marketing benefits promised to us by the Google gods.

Search Engine Land

Social Media Examiner

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We ROCK Digital Marketing Resources

Welcome to Rocks Digital! Home to the Rocks Digital Marketing Conference (formerly DFW Rocks Social Media Day Conference and the Local Social). The 2015 conference registration has opened and on June 29 & June 30 we will ROCK Digital Marketing like it has never been done before.

Join us along with 300+ attendees for the 2015 conference, which will focus on Content, Search, Social, Local and Biz Development. Register NOW / Read More!

A sampling of the event includes 30+ speakers and 30+ sessions, with keynote addresses, expert presentations, Rock Talks, the Rock Your Digital Marketing Q & A Panel and Vendor Expo. After events include the Speaker-Author Book Signing and Social Media Day Tweetup.

Additionally, this website focuses on bringing together national and local industry experts to share year-round important resources, information, and insights in the form of blogs, videos, and more.

Proud to be host to one of the largest annual Digital Marketing Conferences in Texas, an annual celebration of Social Media Day and so much more.

We ROCK Content, Search, Social and Local SEO!

Your Editorial Content Calendar How-To: The Key to Marketing Success
January 13
ContentFeatured In Slider

The marketing department tells you that your company needs a blog, Facebook and Twitter. This all sounds great, but who will create this fabulous content and how will you keep it organized? Read Your Editorial Content Calendar How-To.

Take Your Website from Ew to Ah: An Effective Website that Converts
January 12
ContentFeatured In Slider

What does your website say about you and your brand? How can you know for sure you have an effective website that converts? You can’t know 100%! You can make sure your website integrates these 16 elements to increase the odds of a conversion.

Mark Twain’s Tips for Creating Content
January 06
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When it comes to creating content, it makes sense to turn to the masters – those who have created works that live on for years. Twain understood how to create content that people wanted to read, talk about, and share.

How To Identify Keyword Phrases Used in Search By Your Customers
January 15
Featured In SliderSearch

Knowing your customers is the best way to succeed in any business. It’s not always easy to figure out the keyword phrase your customer searches to reach your website, but once you do, you've got a sure-shot recipe for success. Learn how to conduct your own keyword research using Google and other free tools.

Prep Steps For Launching a Local Search Campaign
January 09
Featured In SliderSearch

Before you launch a local search campaign to boost your online traffic, it's important to have everything you need in place to ensure the campaign is effective. LEARN and IMPLEMENT the necessary preparation before your launch.

The Guide to Google Tag Manager
November 06
Featured In SliderSearch

Use Google Tag Manager - the free tool for developers and marketers. What it is, why you need it, and the step by step set up guide for advanced tag management by Mason Pelt.

Not Using Social Media? Social Media 911
January 14
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In this day and age of media and technology, if your small business doesn't have a social media strategy in place, you're missing out! But missing out on what, exactly? Read WHY & HOW to Pick the Right Platforms, so we don’t have to call a social media 911 on YOU!

Why YouTube Video Rules the Web
January 07
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Unless you have been living under a rock, you might have noticed that there are a multitude of video platforms available for you to post video content on. Learn WHY YouTube Rules the Web and you should be using it!

Finding ROI in Social Media Marketing for 2015 and Beyond
January 02
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Saying that marketing on social media doesn’t work because you’re not seeing a return on your investment is like saying that the treadmill you faithfully use as a coat rack isn’t working because you haven’t lost any weight. Learn Four things to Change If You Want Social Media Marketing to Make You Money.

10 Most Popular WordPress Plugins & Why
January 05
Featured In SliderLocal

Since being founded in 2003, WordPress.org has risen to be the number one self-hosting tool for blogs and websites. Template WordPress themes take very little effort to set up, but there are a myriad WordPress plugins to choose from. These 10 most popular WordPress Plugins will get you on your way to success.

9 Must Do Tips for Creating a Focused Local Content Strategy
December 12
Featured In SliderLocal

As a local company, having a locally focused content strategy for your website and blog is the best way to make sure you not only draw traffic to your site, but that you draw the right traffic. Implement these 9 Must Do Tips to optimize your content for local.

Why Should I Give To a Charity? I Can Barely Pay My Own Bills!
December 10
Featured In SliderLocal

Well, it is that time of year again. The time when every non-profit you have ever heard of is asking you for money, toy donations or to volunteer your time. Am I right? This is the story of my charitable giving turning point.

Grow Your Network to Grow Your Business: Networking Strategy 101
January 16
Business DevelopmentFeatured In Slider

Successful networking goes beyond “working the room” and collecting business cards in the digital age. It’s all about engaging, building and being able to sustain relationships you developed with a well planned networking strategy. Before you create the strategy, you need to understand the why.

5 Digital Marketing Resolutions to Rock the Web in 2015
January 01
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Learn HOW to leverage Content, Search, Social, Local and Business Development to ROCK the Web with digital marketing.

8 Tips for Building a High-Performing Sales Team
December 24
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Your sales team is still the life-line to your customers, and building a high-performing sales operation is absolutely crucial to future success.